Brand refresh, activation, and Moments that Matter campaign

Mariana Tek was lacking a brand that stacked up to its reputation as a leading software platform in the boutique fitness industry. The branding was templated with every other product in the parent company’s lineup (Xplor), and not standing out as a leader amongst its competitors.

2023

2025

Created refined visual elements from the Xplor brand
Evolved the typography styles and tone to stand out from the look of competitor branding
Omitted all stock photography and introduced real people, real clients, and real studios on all marketing channels
Reimagined the presentation of product screens by using callouts and overlays

City Tour

To create a more impactful in real life experience than an annual summit, Mariana Tek City Tour was introduced as a way for us to reach more clients and prospects in the neighborhoods where boutique fitness is thriving. Here are recaps of some of the events we hosted.

Mariana Tek Studio Awards

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Previously just a trophy and bragging rights given to studios based on data alone, we gave the annual awards program a total revamp by introducing new award categories that involved community voting (breaking the record on organic engagement), a modern look and feel, and by partnering with other brands in the fitness space to curate a prize package for each winner. We also enhanced the delivery process from a standard shipment to hand-delivering about 80% of the awards from Mariana Tek employees in the areas of the winning studios, adding a personal touch and enabling us to capture the special moments when they received their awards package.